Transita, a new inprint in the UK has been launched to provide books for women 45 and over or as they put it themselves: "to give women of this age-group storylines they can relate to and fictional characters with whom they can empathise. Until Transita, the majority of published fiction has centred around younger women's lives and experience." While the latter statement may be true of popular women's fiction, the new imprint seems to have opened a can of worms.
Personally I'm not sure women, or for that matter men ,of any age group would want to have their reading chosen for them, and certainly I would have thought that by the age of 45 most women are more than capable of exploring the bookshelves for themselves. Transita counters this by saying that their aim is promote new authors in that age group who are finding it hard to get published by other mainstream publishers.
A noble aim perhaps- So how come one of their first books is by and author with several title already behind her?
Read the full article in the Guardian